Thunderbird School of Global Management

Context

Thunderbird School of Global Management planned to launch its global DreamBuilder entrepreneurship initiative for women entrepreneurs across Indonesia, requiring a comprehensive cultural and creative adaptation of their established global curriculum.

Scope

Monkey Melody was selected through a competitive pitch to rebuild the learning package from scratch. We were tasked with adapting an established English-language program into a culturally nuanced learning multimedia spanning animation and live interviews, tailored to emerging women entrepreneurs across Indonesia.

Execution

We delivered a multi-faceted creative suite featuring on-location interviews and custom photography shoots across Jakarta, Papua, Gresik, Madura, and Surabaya, alongside animated videos. Monkey Melody adapted Thunderbird's existing English materials and crafted localized scripts with culturally authentic character designs that deeply resonate with Indonesian audiences.

Outcome

The revamped DreamBuilder program delivered an inspiring, culturally resonant multimedia learning journey, empowering aspiring women entrepreneurs nationwide with practical business capabilities.