How Effective Are Motion Graphic Learning Videos in Corporate Training Programs?

The Growth of Video Learning in Companies Over the Past Few Years

Remember back during the pandemic, when nearly every training process had to move online? According to the 2021 Training Industry Report, 67% of respondents reported training that was delayed because of the pandemic. Even 6% of respondents reported that more than 75% of their training was delayed. This disruption ultimately pushed many companies to look at video learning production as a primary solution.

This sudden shift forced many companies to move online and digitize. According to a global survey conducted by the ILO in 2020, the use of video conferencing and online training increased by 6-10% compared with before the pandemic.

Over time, learning and training via Zoom, along with video learning, became commonplace. In fact, a few years on from the pandemic, video learning has become one of the most frequently used learning tools.

This shows just how important it is to have a learning solution that's flexible and accessible anytime, anywhere. Video learning lets employees learn at their own pace. On top of that, video learning can also save time and money, since it can be accessed from anywhere and reused repeatedly by many learners at once.

How Effective Is Video Learning as Part of Asynchronous Training Programs

Video learning has proven its effectiveness as part of asynchronous training programs, where employees can learn without being tied to a specific time. This provides the flexibility that today's dynamic, modern work environment demands.

Employees can access training material anytime, revisit parts they find difficult to understand, and learn at a pace that suits their own needs. Beyond significantly improving comprehension, this lets employees absorb information more effectively without time pressure.

Our company has helped many organizations transition to online learning by providing engaging and effective online video content.

On top of that, the use of animated and motion graphic videos also helps address training challenges in this digital era. As technology keeps evolving, the skills needed keep changing fast too. Video learning lets companies quickly update and distribute the latest training material to their employees. This is essential for making sure employees stay competent and ready for the challenges ahead.

Using Motion Graphics to Make Material Easier to Digest

Motion graphics, or animation, is one of the most effective tools for making video learning material easier to understand. By combining text, graphics, and dynamic animation, complex concepts can be explained in a simple, engaging way. This is a huge help in holding employees' attention and improving information retention.

Well-known corporate e-learning platforms like LinkedIn Learning and Coursera also combine motion graphics with instructor-led video so that information is visualized more effectively.

Motion graphics allow information to be delivered creatively, bringing training material to life and making it more engaging for learners.

For example, to explain technical material, motion graphics can be used to illustrate processes, statistical data, or abstract concepts that might be hard to explain through text or static images alone. In this way, motion graphics help clarify and enrich training content, making it more interactive and enjoyable for employees.

Monkey Melody's Experience Using Motion Graphics in Corporate Video Learning Production

Over the past nearly 5 years, Monkey Melody has produced more than 1,000 learning videos and 70+ podcasts in a variety of formats tailored to each client's needs. We've worked with a wide range of companies to create training content that's not only informative but also engaging and easy to digest.

To produce effective motion graphic videos, we carry out extensive preparation during pre-production. One of the most crucial steps is converting source material — whether slides or documents — into a storyboard.

1. Our storyboard artists break down and analyze the source material to ensure accurate visual and layout choices.

2. Next, our designers and animators turn that storyboard into a result that's engaging and easy to digest.

For example, we partnered with PLN to produce video learning content that makes it easier for participants to digest technical material.

Monkey Melody understands that every company faces different challenges and goals.

That's why we offer a tailored approach to ensure every video we create achieves the intended training objectives. Ready to transform your company's training material into effective video learning or interactive video?

Contact Monkey Melody now via WhatsApp at +62 812-1954-8155, email info@monkeymelody.com, or through the link below.