PT Penerbit Erlangga

Context

In late 2020, as digital education expanded rapidly across Indonesia, PT Penerbit Erlangga set out to build Erklika, a dedicated digital learning platform designed to enrich student engagement nationwide. To launch this initiative, Erlangga partnered with Monkey Melody to co-create interactive digital learning content.

Scope

Erlangga tasked Monkey Melody with crafting an initial pilot learning video featuring a child-friendly avatar, then scaling the initiative into a comprehensive interactive catalog. The objective was to evolve traditional learning into hands-on multimedia experiences that empowered primary and secondary students to perform science experiments at home.

Execution

Spanning a multi-year partnership, Monkey Melody produced nearly 80 interactive science videos across primary, middle, and high school levels. We established structured interactivity frameworks tailored to each age group, conducted experiment testing, and collaborated directly with teachers to validate information accuracy and practical clarity.

Outcome

The collaboration successfully elevated Erklika into an immersive digital learning hub, equipping young learners with hands-on tools to explore scientific concepts at home while establishing Monkey Melody as a trusted long-term partner in K-12 educational innovation.