Singapore Tourism Board
A localized digital and cinema campaign that brought Singapore's tourism story to Indonesian audiences.
A localized digital and cinema campaign that brought Singapore's tourism story to Indonesian audiences.
Context
To showcase Singapore's vibrant travel offerings to Indonesian audiences, the Singapore Tourism Board required localized videos tailored for distribution across both digital media platforms and cinema screens.
Scope
The Singapore Tourism Board partnered with Monkey Melody to translate and optimize their regional campaign. The goal was to ensure natural cultural resonance while meeting technical specifications for theatrical and digital releases in Indonesia.
Execution
Monkey Melody localized 8 to 10 digital ad assets, carefully adapting linguistic elements for local audience engagement. For theatrical distribution, our media engineering team re-encoded audio formats into professional 5.1 surround sound configurations to deliver an immersive cinematic audio-visual experience.
Outcome
The videos were successfully deployed across major digital channels, providing Singapore Tourism Board with a culturally aligned marketing tool that captured audience attention.
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